The deal folds autonomous data engineering directly into Microsoft’s analytics stack, tightening its push to remove manual bottlenecks in enterprise data workflows.
The annual trade fair, widely seen as a bellwether for global tech trends, runs through January 9.
The move pits Amazon’s generative AI assistant more directly against browser-based rivals such as ChatGPT and Gemini.
Major cloud providers and AI labs, including AWS, Google Cloud, Microsoft Azure, Oracle Cloud, OpenAI, Anthropic, Meta, and xAI, are expected to adopt Rubin-based systems starting in 2026.
The company came under scrutiny after its chatbot Grok generated illegal content, prompting warnings from X and a notice from India’s IT ministry demanding swift compliance and safeguards.
